Robeck Locks is a Furniture and Kitchen Hardware supplier based in Lagos. For over 2 decades, we have been supplying our increasing product range to the market.
We are recruiting to fill the position below:
Job Title: Social Media Manager / Digital Marketing Strategist
Location: Amuwo Odofin, Lagos
Employment Type: Full-time
Job Description
- As a Social Media Manager / Digital
Marketer, you will play a pivotal role in developing and executing our
social media and digital marketing strategies.
- The ideal candidate is a passionate and
creative professional with a proven track record of successfully managing
social media accounts, driving engagement, and implementing effective
digital marketing campaigns.
- You would respond and engage our customers
on our social media channels via chat.
Position
Summary
- The Social Media Manager/digital marketing
strategistis in charge of everything related to the company’s social media
presence and digital marketing and performance .
- The role is responsible for planning and
implementing a content marketing programme which increases brand awareness
with our core target markets through the effective use of social media
channels.
- This will include developing and
implementing content marketing campaigns appropriate to the channel being
used, monitoring social media channels to respond appropriately to posts,
comments, and identifying issues that require escalation.
Key
Responsibilities
- Manage and grow the Company’s presence on
all social media channels including but not limited to Instagram,
Facebook, Twitter, LinkedIn, and YouTube.
- Manage the development of or creating
engaging digital content for social media channels – which may include
videos, memes, blogs, photos, personal testimonies, infographics, etc.
- Ensure content has a high visual and
influential impact and meets relevant corporate guidelines.
- Develop and deliver social media
optimization (SMO).
- Stay current with social media trends and
best practices.
- Research opportunities for new social
marketing platforms and select adapt current process to fit client needs.
- Contribute to the communications and
marketing planning across the whole organization.
- Lead daily community management across all
central brand social media outposts.
- Liaise with internal stakeholders on
community management queries/issues.
- Ensure all content is on brand (working
across all channels), whilst managing customer expectations as
appropriate.
- Use Google Analytics and other data
sources to assess impact efficiency of social media activity
- Continually survey the social media
landscape to identify new platforms, research and analyze
trends/opportunities to grow reach/opportunities to connect or convert
core target audience.
- Communicate with industry professionals
and influencers via social media to create a strong network.
- Develop appropriate engagement groups to
improve engagement and activity on all social media platforms.
- Devise and implement audience development
strategies both on and off YouTube to increase viewing and subscriber
numbers. A specific focus should be given to grow audience in content.
- Manage the supply of video clips either
from in-house or from third- party sources
- Manage promotions and live events on the
channels.
- Submit weekly report of all activities and
deliverables.
- Perform other duties as assigned by the
Management.
- Manage and monitor social media accounts,
respond to comments and messages, and actively engage with the online
community.
- Stay informed about industry trends,
emerging platforms, and digital marketing best practices to ensure the
company remains at the forefront of online marketing efforts.
- Collaborate with cross-functional teams,
including marketing, design, and sales, to align social media and digital
marketing initiatives with overall business goals.
- Utilize analytics tools to measure and
analyze the performance of social media campaigns, providing regular
reports and insights to optimize future strategies.
- Create actionable plans to both grow and
maintain followers through popular social media platforms such as Twitter,
Facebook, Pinterest, YouTube and LinkedIn.
- Form key relationships with influencers
across the social media platforms.
- Supervise all aspects of social media
interaction between customers and the company, and ensure a positive
customer service experience.
- Create periodic social media campaigns to
identify and engage prospective clients.
Required
Qualifications
- Professional qualification, or evidence of
training/development in social media marketing.
- Candidates should possess Bachelor's
Degrees
Other Selection Criteria (skills, knowledge and
experience):
- In-depth knowledge and understanding of
social media platforms and their respective participants (Facebook,
YouTube, Twitter, Flickr etc.) and how they can be deployed.
- Ability to effectively communicate
information and ideas in written and verbal format.
- Exceptional writing skills and ability to
tailor content to platform.
- Ability to build and maintain client
relationships.
- Strong community management experience.
- Avid practitioner and follower of evolving
best practices and market trends in social media.
- Expert at leveraging social media
analytics to improve performance and impact.
- Strong organizational skills, including
the capacity to multitask while maintaining attention to accuracy/details.
- Ability to provide an opinion and
explanation, receive critique, coordinate messaging, and create design
balancing multiple dynamics
- Proficient in Microsoft Office Suite
(Word, Excel, PowerPoint, Outlook), canva.
- Excellent written and verbal communication
skills. Responsibilities: Content creation, content curation, campaigns,
event management, publicity, social media, copywriting.
- Must have a sound knowledge of how to
manage Youtube channel effectively and a sound knowledge of effective
digital marketing strategies.
- Experience: Social Media Management and
Digital Marketing Knowledge : 3 years (Required).
Salary
N70,000 - N120,000 Monthly.
Application
Closing Date
6th March, 2024.
How to Apply
Interested and qualified candidates should submit their CV and Cover Letters
to: hr.robecklocks@gmail.com using
the Job Title and their Location as the subject of the email.
Note: For further enquiries, whatsApp 08171010483.