Google Ads Specialist Job in Nigeria

 Metropolitan School of Business and Management (MSBM) is an Ed-tech pathway college offering affordable and qualitative International regulated diplomas and executive education courses to the world, with a unique focus on Africa, Asia and the Middle East. MSBM, as a Pathway College offers diploma degrees (level 3, 4, 5, 6 and 7) via OFQUAL regulated awarding bodies leading to Degrees from top UK Universities. MSBM is a private for-profit business school providing International Students, access to outstanding British Diplomas at almost half the fee of the Universities.

We are recruiting to fill the position below:

Job Title: Google Ads Specialist

Location: Ikeja, Lagos
Employment Type: Full-time

Job Description

  • We are looking for a Google Ads Specialist to join our team, someone who is passionate about online advertising, especially in the Google Ads platform; one who can craft campaigns that not only captivate audiences but also drive measurable results.
  • The ideal candidate will have a working knowledge of Google Ads and Google Analytics.
  • Your primary responsibility will be to formulate ads from marketing data, maintain our Google Ads account, analyze results of new and existing campaigns to identify low-performing areas, improve the efficiency and profitability of the campaign, boost our PPC ROI, and provide insights into the usability of our products and services.
  • You will also be expected to improve our Google Ads accounts and maximize the return on our investment.
  • If you’re ready to take the reins of our Google Ads campaigns and contribute significantly to our marketing objectives, then you might be the person we’re looking for.


  • Develop and implement comprehensive Google Ads campaigns, including search, display, and video ads, tailored to meet the company's objectives and budget.
  • Manage all aspects of Google Ad campaigns.
  • Analyze and optimize ad campaigns to increase return on investment (ROI)
  • Use Google Ads to drive a variety of online marketing campaigns.
  • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI.
  • Manage and optimize display campaigns across multiple devices.
  • Develop PPC strategies to increase online visibility.
  • Researching competition and trends in the advertising industry.
  • Analyze campaign data, generate performance reports, and provide actionable insights and recommendations for optimization.
  • Collaborating with graphic and creative teams to prepare advertising materials.
  • Testing new advertising formats and Google Ads tools.
  • Conducting keyword analysis and recommending optimizations.
  • Coordinating team activities to achieve campaign goals.
  • Communicating with stakeholders to understand advertising needs and expectations.
  • Write compelling ad copy that adheres to Google’s guidelines and is optimized for conversion and click-through rates.
  • Set up conversion tracking, call tracking, and other tracking mechanisms to measure campaign performance and ROI.
  • Manage campaign budgets, adjust bids, and allocate spending across campaigns to achieve maximum ROI.
  • Tracking key performance indicators (KPIs) to monitor ad performance.


  • A Degree in Digital Marketing, or a related business field.
  • At least 5 years of proven work experience in running advertising campaigns in Google Ads, especially in e-commerce.
  • In-depth knowledge of Google Ads and Google Analytics.
  • An understanding of search engine optimization (SEO) and search engine marketing (SEM)
  • Google Ads certificationis an added advantage.
  • Proficiency in Google Ads and Google Analytics advertising tools.
  • Copywriting knowledge and experience in the marketing domain.

Skills & Requirements:

  • Strong budget management skills to efficiently allocate and manage advertising budgets to maximize ROI.
  • Excellent communication skills to convey campaign results, strategies, and recommendations to stakeholders or team members.
  • Excellent problem-solving and analytical skills.
  • A keen eye for detail and diligence in task execution.
  • Great interpersonal skills.
  • Responsiveness and reliability.
  • Open-minded to new solutions, forward-thinking and strong ability to adapt.
  • Competency with using Word, Excel, and PowerPoint to produce reports and presentations for stakeholders/team members.
  • Ability to analyze data and make optimization decisions.
  • Good knowledge of trends in online marketing
  • Ability to create effective advertising strategies.
  • Creativity and ability to work in a dynamic environment
  • Willingness to continuously improve and upgrade qualifications

Application Closing Date
7th March, 2024.

How to Apply
Interested and qualified candidates should send their updated CV to: using the Job Title as the subject of the email.