PZ Cussons is a dynamic consumer products group and innovator of some of the world's best known and loved brands. Calling on over 130 years of expertise, we operate internationally in carefully selected developed and emerging markets that present the greatest strategic potential for future growth. Our world-class supply chain and distribution networks enable us to meet our global consumer needs and deliver quality brands that add value and enhance everyday lives.
We are recruiting to fill the position below:
Job Title: Trade Marketing Manager
Job No.: JR001481
Location: Lagos
Job type: Full-time
Level: Grade 5
Department: Trade Marketing
Responsible to: Head of trade marketing
Department Strategic Objectives
- Lead the development of overall Categories/Channel strategy and executions towards optimizing the full potential of our brands in the different channels.
Job Purpose
- Coordinate efficient execution of all BTL activities as well as manage deployment and maintenance of POS and Merchandising materials in assigned Region(s). Provide activation and merchandising solutions by channel, category and customer including the development of POP materials.
- Responsible for: Must be able to influence, inspire and drive performance without having direct management responsibility
Context/Scope
- A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.
Key Accountabilities
- Manage trade spend efficiently to drive brand strategies and ‘‘win at the shelf"
- Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance
- Contribute consumer insights to inform the market and regional view
- Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region (s).
- Identify opportunities to enhance and leverage ATL campaigns with customers, linking in – store activities to ATL advertising & seeking to enhance PR impact
- Evaluate trade spend ROI
- Manage and ensure the deployment, installation, compliance and maintenance of merchandising and point of sale materials in assigned Region(s)
Measurement/Performance Indicators:
- Brilliant execution of all activation activities and in line with agreed objectives
- Effective POP deployment
- Target vs. Actual performance (KPIs)
- Availability of pre and post evaluation of all activation activities.
Internal & External Relationships
- Activation and Merchandising Manager
- RSM, ASMs, and Marketing team
- Activation Agencies/vendors
- PZ Marketing & Sales network
Qualification, Knowledge, Skills & Experience Needed:
Qualifications:
- First Degree in any discipline
- Computer literacy (MS Word, Excel, PowerPoint)
Experiences:
- Minimum of 3 years commercial experience in marketing or sales
- Demonstrable record of success in a customer or field sales management role
- Understands customers and the selling process
Knowledge:
- Good knowledge of business objectives and priorities.
- Knowledge of Shopper, channel and category trends
Functional or Technical / Business Skills:
- Commercial Acumen - Proven Strength
- Customer Management - Developed
- Negotiation Skills - Developed
- In Market Execution - Developed
- Selling Skills - Proven Strength
- Sales Drivers - Proven Strength
- Channel Strategy - Developed
- Presentation & Communication Proven Strength
Application Closing Date
28th June, 2024.
How to Apply
Interested and qualified candidate should:
Click here to apply online
