Area Sales Manager Job in Nigeria

 Blume Distribution Limited is a privately owned international trading and distribution company of Sonia Foods Industries Limited. The company is an industry leader in the marketing, sales, and distribution of culinary food products. With a focus on quality and customer satisfaction, Sonia Foods Industries Limited has built a strong reputation for delivering top-notch products to markets worldwide. The company's commitment to innovation and excellence sets them apart in the competitive food industry.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Locations: Aba - Abia, Abakaliki - Ebonyi and Akure - Ondo

Employment Type: Full-time

Job Description

  • We are looking to employ a driven and experienced Area Sales Manager to increase sales within an assigned geographical area and guide a team of Field Sales Executives.


  • Maintaining and increasing sales of your company’s products
  • Good experience in Sell-in and Sell-out
  • Reaching the targets and goals set for your area
  • Establishing, maintaining and expanding your customer base
  • Servicing the needs of your existing customers
  • Increasing business opportunities through various routes to market
  • Setting sales targets for individual reps and your team as a whole
  • Recruiting and training sales staff
  • Allocating areas to sales representatives
  • Developing sales strategies and setting targets
  • Monitoring your team’s performance and motivating them to reach targets
  • Compiling and analysing sales figures
  • Possibly dealing with some major customer accounts yourself
  • Collecting customer feedback and market research
  • Reporting to senior managers
  • Initiating and executing primary and secondary sales plans
  • Keeping up to date with products and competitors
  • Developing and sustaining long-term relationships with customers.
  • Implementing a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.


  • B.Sc., HND or MBA in Marketing, Communications, Business Management, or related field is preferred.
  • Minimum of 8 years related experience
  • Proven sales experience; sector-specific sales experience is preferred.
  • Proven track record of meeting sales quotas.
  • Proficient in all Microsoft Office applications.
  • Excellent management, leadership, and organizational skills.
  • Strong analytical and problem-solving skills.
  • Outstanding negotiation and consultative sales skills.
  • Effective communication skills.
  • Exceptional customer service skills.
  • Experience in a reputable FMCG is required
  • Experience in Van sales and sales promoters’ management
  • Sales experience in Lagos State is required.

Application Closing Date
10th August, 2024.

Method of Application
Interested and qualified candidates should forward their CV to: and using the Job Title as the subject of the mail (e.g. ASM Aba or ASM Ebonyi) as the subject of the email.