Head of Sales Job in Nigeria

 Emmanuel Bakeries Limited stands out as a prominent distributor of Fast Moving Consumer Goods (FMCGs) and Non-Consumable Goods in Kogi State. Operating from the heart of the city, Lokoja the state capital, the company has a strong reputation for delivering high-quality retail distribution services of food products over 22 years. Our non-consumables include home care and body essentials. The company has successfully established itself as a reliable source for a diverse array of products that cater to the needs of the local market through a partnership with notable FMCGs such as FMN, Nestle, Promasidor, Cadbury, Olams-caraway, TGI, GB Foods, AVAA, Kisskids, Devons, Multipro, Friesland e.t.c. With numerous recognitions and awards, Emmanuel Bakeries has been winning with over 250 passionate, committed, and dedicated teams manning our route channels in the open market, neighborhood, modern trades, and the online community. The vision of the company remains to be the leading distribution and redistribution brand in Nigeria, reaching out to every household with quality services.

We are recruiting to fill the position below:

Job Title: Head of Sales

Location: Lokoja, Kogi

Employment Type: Full Time

Job Objective

  • The Head of Sales spearheads the sales department, tasked with developing and executing sales strategies to drive growth, leading the sales team towards achieving and exceeding sales targets, and expanding the company's market share.
  • This role demands a strategic leader adept at navigating the FMCG market dynamics, fostering robust customer relationships, and steering the sales team towards substantial revenue achievements.

Key Responsibilities
Strategic Sales Leadership:

  • Formulate comprehensive sales strategies in alignment with Emmanuel Bakeries’ growth objectives.
  • Analyze market trends, competitor activities, and customer behavior to adapt strategies accordingly.

Team Management and Development:

  • Lead and energize the sales team, setting clear objectives and KPIs, while fostering a culture of success and accountability.
  • Identify training and development needs to enhance team capabilities and performance.

Sales Performance and Targets:

  • Establish ambitious sales targets, closely monitor team performance, and implement necessary actions to mitigate shortfalls.
  • Utilize CRM and data analytics tools for sales tracking, optimizing strategies based on performance data.

Customer and Market Engagement:

  • Build and maintain strategic relationships with key accounts and partners to ensure customer satisfaction and loyalty.
  • Expand customer base through targeted strategies, enhancing brand presence and market penetration.

Cross-functional Collaboration:

  • Collaborate with Marketing, Product Development, and Finance teams to ensure alignment on pricing, product offerings, and market strategies.


  • Bachelor's Degree in Business / Marketing, or related field; Master’s preferred.
  • A minimum of 7 years experience in sales within the FMCG industry, with at least 3 years in a leadership role.
  • Demonstrated success in achieving sales growth and leading high-performance teams.
  • Familiarity with CRM systems and data-driven sales analysis.


  • Expertise in developing and executing successful sales strategies.
  • Strong leadership and team management abilities.
  • Exceptional relationship-building and customer service skills.
  • Proficient in analyzing sales data to inform strategic decisions.
  • Excellent communication and negotiation capabilities.

SLA (Service Level Agreement)

  • Sales Growth: Achieve a year-on-year sales growth of at least 10%, adjusting for market conditions.
  • Target Achievement: Ensure the sales team meets or exceeds set sales targets in 90% of reporting periods.
  • CustomerSatisfaction: Maintain a customer satisfaction rate of 95% through quality interactions and effective problem resolution.
  • Market Expansion: Successfully enter at least two new market segments or territories annually.
  • TeamPerformance: Implement development programs resulting in at least a 15% improvement in team sales productivity within the first year.

Application Closing Date
31st July, 2024.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@emblimited.com.ng using the Job Title as the subject of the mail.


  • We appreciate all applications; however, only shortlisted candidates will be contacted.
  • Emmanuel Bakeries Limited is an equal opportunity employer and encourages candidates from diverse backgrounds to apply.