Modern Trade Manager Job in Nigeria

 Blume Distribution Limited is a privately owned international trading and distribution company of Sonia Foods Industries Limited. The company is an industry leader in the marketing, sales, and distribution of culinary food products. With a focus on quality and customer satisfaction, Sonia Foods Industries Limited has built a strong reputation for delivering top-notch products to markets worldwide. The company's commitment to innovation and excellence sets them apart in the competitive food industry.

We are recruiting to fill the position below:

Job Title: Modern Trade Manager

Location: Lagos

Employment Type: Full-time

Job Summary

  • The Modern Trade Manager is responsible for developing and executing sales strategies to drive growth within the modern trade channel. This role focuses on building strong relationships with key accounts and ensuring effective distribution of products to maximize sales revenue.
  • The Modern Trade Manager will lead a team of sales representatives and collaborate cross-functionally with marketing, supply chain, and finance departments to achieve business objectives.


  • Develop Sales Strategies: Create and implement strategic sales plans tailored to the modern trade channel to achieve revenue goals and expand market share.
  • Manage Key Accounts: Build and maintain strong relationships with key retail chains, hypermarkets, supermarkets, and e-commerce platforms.
  • Negotiation and Contract Management: Negotiate terms, conditions, and contracts with key accounts to secure favorable agreements and ensure compliance.
  • Forecasting and Planning: Analyze sales data and market trends to forecast sales and inventory needs. Develop promotional strategies to drive sales and optimize product visibility.
  • Team Leadership: Lead and motivate a team of sales representatives. Provide guidance, training, and performance management to ensure sales targets are met or exceeded.
  • Cross-functional Collaboration: Work closely with marketing, supply chain, and finance teams to align strategies, ensure smooth product distribution, and resolve any issues that may arise.
  • Market intelligence: Monitor competitor activities and industry trends. Provide insights and recommendations to senior management based on market intelligence.


  • Education: a Bachelor's Degree in Business Administration, Marketing, or a related field. MBA or equivalent qualification is preferre with 8-15 years experience.
  • Experience: Proven experience as a modern trade Manager or in a similar role within the consumer goods industry. Demonstrated success in managing key accounts and achieving sales targets.
  • Industry Knowledge: Strong understanding of modern trade practices, retail operations, and market dynamics. Familiarity with consumer behavior and trends.
  • Leadership Skills: Excellent leadership and interpersonal skills. Ability to lead and develop a high-performing sales team.
  • Analytical Skills: Strong analytical and problem-solving abilities. Proficiency in analyzing sales data and market trends to drive decision-making.
  • Communication Skills: exceptional verbal and written communication skills. Ability to effectively present sales strategies and negotiate agreements.
  • Computer Skills: Proficiency in MS Office (Excel, PowerPoint, and Word) and CRM software.
  • Additional Skills:
  • Strategic Thinking: Ability to think strategically and develop innovative sales approaches.
  • Result Orientation: Strong focus on achieving sales targets and driving business growth.
  • Adaptability: ability to thrive in a fast-paced environment and adapt to changing priorities.

Application Closing Date
20th July, 2024

How to Apply
Interested and qualified candidates should forward their CV to: CC: using the Job Title as the subject of the email E.g. (MTM Lagos)