GIG Logistics is a leading logistics service provider in Africa headquartered in Lagos, Nigeria. Incorporated in 2012, it is a subsidiary of the GIG Group, an intelligence and technology management company based in Nigeria. The company has service centres in Nigeria, Ghana, UK and the United States of America.
We are
recruiting to fill the position below:
Job Title: Brand
and Digital Marketing Manager
Location: Gbagada, Lagos
Employment Type: Full-time, Hybrid
Job
Description
- You will be
working as a Brand and Digital Marketing Manager in our Marketing
Division. This is a unique opportunity to be part of the core marketing
team of a leading reputable E-commerce Logistics firm poised for more
rapid growth in the coming years.
- The Brand and
Digital Marketing Manager is required to collaborate with the Overseas
Business Leads to coordinate marketing campaigns, initiatives and
promotions to drive brand engagement and conversion with target market
through the execution of the following responsibilities:
Roles
and Responsibilities
- Plan, develop,
implement, and appriase all marketing strategies, campaigns, initiatives,
and activities weekly.
- Develop short and
long-term plans and budgets for marketing activities, monitor progress and
evaluate performance.
- Collaborate with
overseas business leads to increase brand awareness through strong and
consistent brand messages across all marketing channels (like events,
email campaigns, web pages and promotional material).
- Provide monthly
performance marketing report of all digital marketing channels
- Track campaign
performance and report on ROI for all marketing investment.
- Increase and
improve web and mobile app adoption, activation and retention rate.
- Undertake
continuous analysis of competitive environment and consumer trends;
analyze consumer behavior and determine customer personas.
- Identify
opportunities to reach new market segments and expand market share.
- Acts as the key
media contact and representative for the business.
- Responsible for
editorial direction, design, production and distribution of all overseas
publications and promotional material.
- Acts as a project
manager for strategically organized overseas marketing campaigns and
events (e.g. open days, press conferences).
- Seek
opportunities for partnerships, sponsorships and advertising for strategic
brand positioning both internally & externally.
- Other duties as
the exigencies of work may demand.
Requirements
- Bachelor’s Degree
in Marketing or relevant field.
- A minimum of 5
years of cognate experience
- In-depth
knowledge of various social media platforms, best practices, and website
analytics.
- Highly creative
with excellent analytical abilities.
- Outstanding
communication and interpersonal skills.
- Up-to-date on the
latest trends and technologies in digital marketing.
Application
Closing Date
7th March, 2024.
Interested and qualified candidates should send their CV to: anyanwu.darlington@giglogistics.ng using the Job Title as the subject of the