Digital Growth & Content Lead Job in Nigeria

 The People Practice - Our client, a Pan-African organization investing in the inclusion of Women in Social, Economic, and Public-life, is recruiting to fill the position below:

Job Title: Digital Growth & Content Lead

Location: Lagos
Employment Type: Full-time


  • Our client is looking to hire a Digital Growth & Content Lead who will play a crucial role in shaping and executing the organization's digital communications strategy.
  • They will be responsible for overseeing the creation and dissemination of compelling, relevant, and timely content across various digital platforms.
  • The successful candidate will interface with or lead a team of content creators and editors, ensuring the organization's messaging is consistent, engaging, and aligns with our mission.

Content Strategy and Management:

  • Develop and execute a comprehensive digital communications strategy that includes content creation, distribution, and engagement.
  • Oversee the development and execution of the editorial calendar, ensuring a consistent flow of high-quality content.
  • Collaborate with the relevant stakeholders for the creation, curation, and execution of the organization's content strategy
  • Edit, proofread, and optimize content for digital platforms.
  • Ensure content is SEO-friendly and follows best practices for online engagement.
  • Collaborate with other departments to gather information and insights for content creation.
  • Establish and enforce the organization's editorial standards.
  • Stay updated on industry trends and recommend continuous improvements to the content strategy.

Content Creation:

  • Write and create engaging and informative content, including articles, blog posts, social media updates, and email campaigns.
  • Work with relevant internal and external teams to produce multimedia content such as videos, infographics, and podcasts.
  • Craft compelling and clear messaging that aligns with the organization's brand voice.
  • Tailor content for various digital channels and target audiences.
  • Conduct interviews and research to gather information for articles and features.
  • Lead the development of thought leadership content from subject matter experts within the organization.

Digital Platform Management:

  • Oversee social media accounts and develop strategies for increasing engagement and followers.
  • Monitor website traffic, social media metrics, and other digital analytics to assess content performance.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (impact, value for money).
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies.
  • Drive the delivery of the organization's internal and external newsletters, partnering with relevant internal stakeholders.
  • Utilize the strong analytical ability to evaluate the target audience’s end-to-end experience across multiple channels and touchpoints.
  • Explore and implement emerging digital platforms and technologies to expand our reach.


  • Recruit external consultants as needed and manage cross-relationships across the team to ensure impactful collaboration.
  • Delegate tasks and ensure team members meet deadlines.
  • Foster a collaborative and creative work environment.
  • Support team evaluation and performance reviews.

Professional Development:

  • Seeking opportunities for learning and growth, both independently and through mentorship.
  • Actively participating in training sessions and workshops to enhance skills.
  • Engaging in self-reflection and seeking feedback to improve performance.


  • A Master’s Degree in Mass Communications, Journalism, Digital Marketing, or related field.
  • Proven experience in digital communications, content management, or journalism, with a minimum of 4 years in a leadership role.
  • Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Strong writing and editorial skills, with the ability to craft engaging content and oversee an editorial calendar.
  • Experience in leading a team of content creators and designers, with strong management skills.
  • Ability to analyze data and metrics to assess the effectiveness of content and campaigns, utilizing tools such as Google Analytics and Insights from social media platforms.
  • Familiarity with content management tools, email marketing platforms, graphic design software, to aid work delivery
  • The capacity to manage multiple projects simultaneously, meet deadlines, and maintain a high standard of quality.
  • Strong strategic planning skills to develop a comprehensive digital communications strategy that aligns with organizational goals.
  • Knowledge of search engine optimization techniques and best practices for social media platforms to enhance visibility and engagement.
  • An understanding of diverse cultures and communities to ensure content is inclusive and resonates with target audience.

Must have Skills:

  • Excellent verbal and written communication skills for internal coordination and external stakeholder engagement.
  • A knack for innovative approaches to content and growth strategies, and the capacity to brainstorm new ideas for engagement.
  • Ability to adapt to new technologies and changes in the digital landscape, showing a willingness to learn and implement new tools and platforms.

Application Closing Date
14th July, 2024.

How to Apply
Interested and qualified candidates should:
Click here to apply online